What happens on social media stays on google forever. The media is increasingly using social networks for research and promotion. But what ethical and legal issues expect employees in the workplace? Social networks are part of a rapidly evolving social and communications community, and journalists and media outlets need to connect with them as they gather content and reach audiences for their products. Operating in a rapidly changing world, we need to keep in mind ethics as well. For instance, if you are an editor, you should talk to your reporters about how they use social networks and what you think are the standards and issues that are important when working with networks. A good number of companies do not have a rulebook on the use of social networks intended for employees, although a large number of workers are active on the networks. Most of the discussions on this topic are in terms of banning or permitting access to networks, for example, whether using them reduces or increases employee productivity. Opinions are divided, and some simply impose a ban on using Facebook, Twitter, and even social media to focus workers solely on work, while others allow free access without clearly stated rules of performance. Rare are those who clearly emphasize desirable behaviors, the private-business boundary, and what appearance is subject to sanction. I believe that most employers should understand that the younger generations have grown up on the internet and that any form of prohibition can be counterproductive. Also, the proper use of social networks can have very positive effects on the business and image of the company, so employees should be encouraged to use forums, discussion groups, blogs. In any case, clear rules are necessary because it is impossible to blame an employee for a comment that harmed the company’s reputation if the rules were never mentioned or written. In my opinion, social media should be allowed but set with certain rules of use. Until the employees are completing their tasks on time and do not show any sort of distraction, or less productivity, I would argue that the use of social media in the workplace is not a bad thing. Like most things in life, balance is the key. To be fair, employees will probably find a way to access social media even though it is forbidden (mobile phones…). The best way to approach this dilemma would be training for employees to learn how to use social media positively. Tom Ford’s guidelines are the perfect example that provides rules and guides on how the employees from this company should use their social media while communicating online. From this example, I learned that an employee represents a company 24/7. That is why these guidelines are crucial to avoid any unpleasant situations or negative word of mouth about the company that can ruin its publicity. Here are two very interesting videos about this topic. Go check it out!
https://www.youtube.com/watch?v=SZPbJ1NDqX8https://www.youtube.com/watch?v=6TXjQt3qYwk Feel free to share your opinion with me! I am more that happy to hear different perspectives about this interesting topic. Until next blog…
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