The danger of the past was that men became slaves. The danger of the future is that men may become robots. The modern way of life is very different from the way of life in the past. The changes came as a result of social and economic but for the most part drastic changes in the sphere of technology. Today’s modern man is almost impossible to live without technological products that we are surrounded by every day. If you look at your day, from the moment you wake up to the time you go to sleep, you will find that you encounter the means of modern technology most of the time.
One part of the technology that gains popularity more and more each day is Artificial Intelligence known as AI. Artificial Intelligence is the development of computer systems, that are able to perform tasks that normally require human intelligence can. Can computers think? Will robots and artificial intelligence conquer the world and replace us in the workplace? Should we be afraid of AI and the development of this technology at all? Stereotypes and preconceptions about artificial intelligence have existed since the first computer and they still do. AI becomes a part of our everyday life as well as a part of our workplace. Moreover, it becomes a new trend in the Public Relations industry as well. I got interested in this topic because Artificial Intelligence becomes more popular and there are debates all the time about the topic if robots will replace people in the future? In my opinion, we should not be scared of robots and them replacing us. Instead of thinking that way we should work harder, and focus on combining our work and AI. Let’s face it; robots will never be as a real person, but they will still be able to do different tasks in a faster and more efficient way than a human. Therefore, in my opinion, the combination of people and robots would be a perfect match to bring the PR industry to the next level. An organization can benefit from AI in many different ways. Robots can help us with their ability to use automated writing and generate summaries. However, there must be a human that would proofread the final version of the text. According to Professor Anne Gregory that teaches Corporate Communications: “Using big data combined with psychological profiling to understand what motivates huge proportions of the population can affect the way that organizations and governments communicate with us and we are not even aware of this. The potential for manipulation is huge.” Artificial Intelligence also makes fewer mistakes, does everyday tasks by easy, it can be used by anyone and helps us to explore. All of this would be beneficial for a PR organization. On the other side, there are negative sides to it as well. It costs a lot, causes less employment, lacks creativity and improvement, and it can also be inaccurate. It is on the organization to determine what is their goal and focus on when deciding if they need AI or not. If I was a CEO of a big PR company with enough resources, I would use AI but in a reasonable amount, without reducing the employment of my employees. I would provide them with few robots that can make the organization more productive, more creative, and an easier place to work at. However, it is also not fair to look at AI as a luxury and only a few organizations have it. It should be that everyone has it so that it can be fair game. It is not fair that money determines an organization’s success. It is not fair to people. If there was not us there would not be AI; so why would we switch us for robots? Artificial Intelligence is a new trend in the public relations industry that has its pros and cons but absolutely can bring this industry to another level. The questions that I asked myself after writing this blog are “Is this just one of the new trends in a PR industry, or it is something more than just a trend? Are robots our future?” I believe that Intelligence is knowing what to say; wisdom is knowing when to say it. Here are two very interesting videos about this topic. Go check it out! https://www.youtube.com/watch?v=Pls_q2aQzHg&t=441s and https://www.youtube.com/watch?v=nfc1F_9qCv4 Share your thoughts with me, I am happy to hear what do you have to say about this topic.
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